Investments

Alpha Investments Impact Field Marketing Group
  • Industry
    Service & Distribution
  • Country
    FRANCE
  • Date of investment
    06-2022

Founded in 2004, IFMG offers solutions allowing companies to implement their sales and marketing strategies on physical, mobile or digital channels throughout the customer journey. The Group relies on a phygital strategy, integrating tailor-made and innovative solutions. With more than €100 million sales in 2021 and 230 active customers, IFMG is the leader in its sector in France and Belgium.

IFMG has established itself as the #1 player in the French market, a position reinforced by the acquisition of Groupe Addikt, in March 2022. Furthermore, the group has initiated a pan-European development plan with the acquisition of the Belgium leader in 2018, while advanced discussions are underway with several major players in Europe. As a result, the group now generates more than €100m of sales.

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Press
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25 | 10
2024
Marvesting strengthens its offer and consolidates its position as a leader in Field Marketing in Western Europe with the acquisition of Winchannel in Spain and Portugal

Paris and Madrid, October 25, 2024 – MARVESTING, led by Jean-Dominique Castellani, has completed the acquisition of the Spanish company WINCHANNEL. This is the group's fourth international acquisition since Alpha Private Equity, a Luxembourg investment fund specialising in mid-market companies across continental Europe, took control of the company two years ago.

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03 | 10
2024
Marvesting acquires a new company this year, Stellar in the United Kingdom

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28 | 06
2023
IMPACT FIELD MARKETING GROUP, MANAGED BY JEAN-DOMINIQUE CASTELLANI AND OWNED BY ALPHA PRIVATE EQUITY, ACQUIRES A SECOND COMPANY THIS YEAR, P&R VISUAL MERCHANDISING IN THE NETHERLANDS

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03 | 10
2022
IMPACT FIELD MARKETING GROUP, LED BY JEAN-DOMINIQUE CASTELLANI AND BACKED BY ALPHA PRIVATE EQUITY, ACQUIRES FIELD SALES SOLUTIONS IN THE UK

Paris and London, October 3rd, 2022 – Impact Field Marketing Group have acquired Field Sales Solutions. This marks the group’s first international build-up since Alpha Private Equity, a Luxembourg based Fund investing in mid-market buyouts throughout Continental Europe, with the collaboration of its French based advisor, took over the company in June. The transaction closed on Friday.