Alpha Investments Impact Field Marketing Group
  • Industry
    Service & Distribution
  • Country
  • Date of investment

Founded in 2004, IFMG offers solutions allowing companies to implement their sales and marketing strategies on physical, mobile or digital channels throughout the customer journey. The Group relies on a phygital strategy, integrating tailor-made and innovative solutions. With more than €100 million sales in 2021 and 230 active customers, IFMG is the leader in its sector in France and Belgium.

IFMG has established itself as the #1 player in the French market, a position reinforced by the acquisition of Groupe Addikt, in March 2022. Furthermore, the group has initiated a pan-European development plan with the acquisition of the Belgium leader in 2018, while advanced discussions are underway with several major players in Europe. As a result, the group now generates more than €100m of sales.

03 | 10

Paris and London, October 3rd, 2022 – Impact Field Marketing Group have acquired Field Sales Solutions. This marks the group’s first international build-up since Alpha Private Equity, a Luxembourg based Fund investing in mid-market buyouts throughout Continental Europe, with the collaboration of its French based advisor, took over the company in June. The transaction closed on Friday.