News & Press
IMPACT FIELD MARKETING GROUP, MANAGED BY JEAN-DOMINIQUE CASTELLANI AND OWNED BY ALPHA PRIVATE EQUITY, ACQUIRES A SECOND COMPANY THIS YEAR, P&R VISUAL MERCHANDISING IN THE NETHERLANDS
Paris and Breukelen, June 28, 2023, Impact Field Marketing Group completes the acquisition of Dutch company P&R Visual Merchandising. This is the Group's second international build- up since Alpha Private Equity, a Luxembourg investment fund investing in mid-sized companies across continental Europe, took over the company a year ago.
Impact Field Marketing Group (IFMG) provides solutions enabling its customers to deploy their sales andmarketing strategy across physical, mobile and digital channels, throughout the entire customer journey.
IFMG is constantly affirming its position by integrating ever more innovative omni channel solutions. The acquisition in 2021 of the digital platform Demooz, now present in France, Italy, Spain and Belgium, illustrates this approach.
IFMG has established itself as the number 1 player in the French market, a position strengthened by the acquisition of the Addikt Group in March 2022.
In addition, the Group initiated a pan-European development plan in 2018 with the acquisition of the Belgian leader, which accelerated with the acquisition of Field Sales Solutions in the UK at the end of 2022 and today that of P&R in the Netherlands.
The acquisition of P&R enables the Group to round out its service offering and strengthen its geographical coverage in Europe.
P&R has been operating in the Netherlands for over 20 years in the field of visual merchandising, from the development to the deployment of creative and innovative concepts. As a result of this transaction, P&R will also benefit from significant cross-selling potential by making IFMG's service offering available to its customers.
Thanks to this new acquisition, the IFMG Group now generates sales of €155 million. Advanced discussions are also underway with several new geographies in Europe.
Jean-Dominique Castellani, CEO of Impact Field Marketing Group comments: "This acquisition embodies our vision of IFMG's future. Our pan-European positioning combined with our omnichannel know-how enables us to implement solutions that support our customers' strategies. With P&R, we'll be able to continue to expand in Benelux. In addition, P&R's know-how, essentially focused on visual merchandising, will enable us to expand our range of services across all the Group's geographies.”
Arnold Vrind, Managing Director of P&R comments: "Joining the IFMG Group is a logical step in the evolution of our business. Having been in business for almost 25 years, we are proud, happy and confident to have laid a very solid foundation for this exciting new phase. Thanks to IFMG's in-house digital, data analysis andreporting capabilities, as well as its extensive knowledge and experience in field sales, demonstration and merchandising, we are able to offer a wider range of services to the market and to our existing customers. What's more, more and more of our customers are running their businesses under a central management structure in the Benelux, or even across borders in Europe. With our new organization, we will be able to support them across all the Group's geographies.”
Patrick Herman, Managing Partner of Alpha Private Equity (France) adds: "Only 12 months after our takeover of the IFMG group, we are delighted to conclude this second acquisition, which fits in perfectly with the Group's strategy, since it enables us both to acquire complementary business expertise and to penetrate a new, high-potential geography. What's more, we were won over by the quality of its leader, as well as by his strong conviction and commitment to the IFMG project, which have resulted in a very high level of reinvestment in this operation".